TMS is an ideal solution for professional sports teams

A growing group of sports fans prefer to buy their tickets on the secondary market, and we can’t blame them.  It’s simple, reliable and more transparent. These patrons often don’t even differentiate between the secondary and the primary market.

“With the proliferation of StubHub and eBay in the past five years, there has been a complete shift. I don’t know if the fan even differentiates from the primary and secondary markets. They are just shopping for the best price.” – Bryan Byrnes, Senior Vice President of Sales and Marketing at Oklahoma City Thunder (Source: SBJ)

It’s extremely important to have just the right amount of supply available to meet this demand.

• Oversupplied secondary markets can result in price destruction

• Undersupplied markets fail to capture the demand potential

• Properly supplied markets maximize revenue

If an event is sold out on the primary market, tickets often sell for above team-issued face value on the secondary.  By working with TMS, clients can capture the upside of these events.  Even for high demand (“sold-out”) events, there are often single seats stranded throughout the stadium that go unsold.  In this case, the full face value may just be too much for a fan to spend to sit alone.  Thats where our Stranded Singles solution can be very valuable.

• Stranded single tickets are unattractive at the box office yet undersupplied on the secondary market
• Using our proprietary market data we can identify the intersection between supply and demand for stranded single tickets
• Once priced properly we are able to sell these seats adding incremental revenue